The Drivers of Green Brand Equity: Green Brand Image, Green Satisfaction, and Green Trust

Author:

Chen Yu-Shan

Publisher

Springer Science and Business Media LLC

Subject

Law,Economics and Econometrics,Arts and Humanities (miscellaneous),General Business, Management and Accounting,Business and International Management

Reference64 articles.

1. Aaker, D. A.: 1991, Managing Brand Equity: Capitalizing on the Value of a Brand Name (The Free Press, New York).

2. Ambler, T.: 1997, ‹How much of brand equity is explained by trust?’, Management Decision 35(4), 283-292.

3. Bello, D. C. and M. B. Holbrook: 1995, ‹Does an absence of brand equity generalize across product classes’, Journal of Business Research 34(2), 125-31.

4. Biel, A. L.: 1992, ‹How brand image drives brand equity’, Journal of Advertising Research 32(6), 6-12.

5. Blau, P. M.: 1964, Exchange and power in social life (Wiley, Inc., New York).

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