Hängt die wirkung eines phantoms von seinem Typ ab?
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing
Link
http://link.springer.com/content/pdf/10.1007/BF03032222.pdf
Reference31 articles.
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3. Doyle, J.R./O’Connor, D.J./Reynolds, G.M./Bottomley, P.A. (1999): The Robustness of the Asymmetrically Dominated Effect: Buying Frames, Phantom Alternatives, and In-store Purchases, in: Psychology & Marketing, Vol. 16, S. 225–243.
4. Eisenführ, F./Weber, M. (1994): Rationales Entscheiden, 2. Auflage.
5. Farquhar, P.H./Pratkanis, A.R. (1993): Decision Structuring with Phantom Alternatives, in: Management Science, Vol. 39, S. 1214–1226.
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