Tapping vs. Scrolling: Effects of Different Content Acquisition Modes on Content Consumption
Author:
Funder
Key program for National Natural Science Foundation of China
Publisher
Springer Science and Business Media LLC
Subject
Computer Networks and Communications,Information Systems,Theoretical Computer Science,Software
Link
https://link.springer.com/content/pdf/10.1007/s10796-023-10429-y.pdf
Reference69 articles.
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3. Animesh, A., Ramachandran, V., & Viswanathan, S. (2010). Research note—Quality uncertainty and the perf-ormance of online sponsored search markets: An empirical investigation. Information Systems Research, 21(1), 190–201. https://doi.org/10.1287/isre.1080.0222
4. Baron, R. M., & Kenny, D. A. (1986). The moderator–mediator variable distinction in social psychological re-search: Conceptual, strategic, and statistical considerations. Journal of Personality and Social Psychology, 51(6), 1173. https://doi.org/10.1037//0022-3514.51.6.1173
5. Baye, M., Gatii, R., Kattuman, P., & Morgan, J. (2009). Clicks, discontinuities, and firm demand online. Journal Ec-Onomics and Management Strategy, 18(4), 935–975. https://doi.org/10.1111/j.1530-9134.2009.00234.x
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