An empirical study of factors influencing innovation implementation in industrial sales organizations

Author:

Marshall Judith J.,Vredenburg Harrie

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference41 articles.

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2. Beckard, Richard and Reuben T. Harris. 1977.Organizational Transitions: Managing Complex Change. New York: Addison-Wesley.

3. Benne, Kenneth D. and Max Birnbaum. 1969. “Principles of Changing.” InThe Planning of Change. Eds. Warren G. Bennis, Kenneth D. Benne and Robert Chin. New York: Holt, Rinehart and Winston, 328–335.

4. Beyer, Janice M. and Harrison M. Trice. 1978.Implementing Change. New York: Free Press.

5. Chin, Robert and Kenneth D. Benne. 1976. “General Strategies for Effecting Changes in Human Systems.” InThe Planning of Change. Eds. Warren G. Bennis, Kenneth D. Benne, Robert Chin, and Kenneth E. Corey. New York: Holt, Rinehart and Winston, 22–45.

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