Sentiment deviations in responses to movie trailers across social media platforms
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Link
https://link.springer.com/content/pdf/10.1007/s11002-022-09656-1.pdf
Reference19 articles.
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4. Bogaert, M., Ballings, M., Van den Poel, D., & Oztekin, A. (2021). Box office sales and social media: A cross-platform comparison of predictive ability and mechanisms. Decision Support Systems, 147, 113517.
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