Can Gamification Increase Consumer Engagement? A Qualitative Approach on a Green Case

Author:

Lounis Stavros,Neratzouli Xanthippi,Pramatari Katerina

Publisher

Springer Berlin Heidelberg

Reference24 articles.

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3. Dunlap, R.E., Mertig, A.G., Jones, R.E.: Measuring Endorsement of the New Ecological Paradigm: A Revised Nep Scale. Journal of Social Issues 56(3), 425–442 (2000)

4. Dunlap, R., Van Liere, K., Mertig, A., Jones, R.: Measuring Endorsement of the New Ecological Paradigm: A Revised NEP Scale. Journal of Social Issues 56, 425–442 (2000)

5. Eisenhardt, K.: Building Theory from case study research. Academy of Management Review 14(4), 592–611 (1989)

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