Pricing Strategies for Viral Marketing on Social Networks

Author:

Arthur David,Motwani Rajeev,Sharma Aneesh,Xu Ying

Publisher

Springer Berlin Heidelberg

Reference15 articles.

1. Arthur, D., Motwani, R., Sharma, A., Xu, Y.: Pricing strategies for viral marketing on social networks (2009), http://arxiv.org/abs/0902.3485

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3. Domingos, P., Richardson, M.: Mining the network value of customers. In: Proceedings of the seventh ACM SIGKDD international conference on Knowledge discovery and data mining, pp. 57–66 (2001)

4. Garey, M.R., Johnson, D.S.: Computers and Intractability: A Guide to the Theory of NP-Completeness. WH Freeman & Co., New York (1979)

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