Simulations- und Optimierungsrechnungen auf Basis der Conjointanalyse

Author:

Gaul Wolfgang,Baier Daniel

Publisher

Springer Berlin Heidelberg

Reference14 articles.

1. Baier, D., Gaul, W. (2007) Market Simulation Using a Probabilistic Ideal Vector Model for Conjoint Data. In A. Gustafsson et al. (Eds.), Conjoint Measurement – Methods and Applications, Springer, Berlin, 4th edition, 47–66.

2. Baier, D., Polasek, W. (2002) Market Simulation Using Bayesian Procedures in Conjoint Analysis. Studies in Classification, Data Analysis, and Knowledge Organization, 22, 413–421.

3. Dobson, G., Kalish, S. (1988) Positioning and Pricing a Product Line. Marketing Science, 7(2), 107–125.

4. Dobson, G., Kalish, S. (1993) Heuristics for Pricing and Positioning a Product-Line Using Conjoint and Cost Data. Management Science, 39(2), 160–175.

5. Elrod, T., Kumar, S. K. (1989) Bias in the First Choice Rule for Predicting Share, 1989-Sawtooth Software Conference Proceedings, Ketchum ID: Sawtooth Software Inc., Sun Valley, ID 3, 259–271.

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