A demonstration of anomalies in evaluations of bundling

Author:

Drumwright Minette E.

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference15 articles.

1. Adams, W. J., and J. L. Yellen. (1976). “Commodity Bundling and the Burden of Monopoly,”Quarterly Journal of Economics 90 (August): 475–498.

2. Anderson, Norman H. (1981).Foundations of Information Integration New York: Academic Press, Inc.

3. Bettman, James R. (1979).An Information Processing Theory of Consumer Choice Reading, Mass.: Addison-Wesley.

4. Dolan, Robert J. (1987). “Managing the Pricing of Service-Line and Service-Line Bundles.” In Lauren K. Wright (ed.),Competing in a Deregulated or Volatile Market, MSI Report No. 87-1111 (December).

5. Gaeth, Gary J., Irwin P. Levin, Goutam Chakraborty, and Aron M. Levin. (1990). “Consumer Evaluation of Multi-Product Bundles: An Information Integration Analysis,”Marketing Letters 2 (December): 47–57.

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