Exploring the national and organizational culture mix in service firms

Author:

Webster Cynthia,White Allyn

Publisher

Springer Science and Business Media LLC

Subject

Marketing,Economics and Econometrics,Business and International Management

Reference69 articles.

1. Adair, W. L., Okumura, T., & Brett, J. M. (2001). Negotiation behavior when cultures collide: the United States and Japan. Journal of Applied Psychology, 86, 371–385.

2. Anterasian, C., Graham, J. L., & Money, B. R. (1996). Are U.S. managers superstitious about market share? Sloan Management Review, 37, 67–77.

3. Appiah-Adu, K., & Singh, S. (1999). Marketing culture and performance in UK service firms. The Service Industries Journal, 19(1), 52–170.

4. Baird, K., Harrison, G., & Reeve, R. (2007). The culture of Australian organizations and its relation with strategy. International Journal of Business Studies, 15, 15–41.

5. Bitner, M. J., Booms, B. H., & Tetreault, M. S. (1990). The service encounter: diagnosing favorable and unfavorable incidents. Journal of Marketing, 54, 71–84.

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