Author:
Hochstein Rachel E.,Harmeling Colleen M.,Perko Taylor
Publisher
Springer Science and Business Media LLC
Subject
Marketing,Economics and Econometrics,Business and International Management
Reference101 articles.
1. Akpinar, E., & Berger, J. (2017). Valuable virality. Journal of Marketing Research, 54(2), 318–330.
2. Anderson, E. T., & Simester, D. I. (2014). Reviews without a purchase: Low ratings, loyal customers, and deception. Journal of Marketing Research, 51(3), 249–269.
3. Angelis, M., Bonezzi, A., Peluso, A., Rucker, D. D., & Costabile, M. (2012). On braggarts and gossips: A self-enhancement account of word-of-mouth generation and transmission. Journal of Marketing Research, 49(4), 551–563.
4. Appel, G., Grewal, L., Hadi, R., & Stephen, A. T. (2020). The future of social media in marketing. Journal of the Academy of Marketing Science, 48(1), 79–95.
5. Arnowitz, L. (2018). Kevin Hart isn’t the only one: Other stars whose past tweets have come back to haunt them. Retrieved February 13, 2023 from https://www.usatoday.com/story/life/people/2018/12/07/kevin-hart-isnt-alone-stars-whose-past-tweets-caused-controversy/2236790002/
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献