The Successful Launch and Diffusion of New Therapies
Author:
Publisher
Springer New York
Link
http://link.springer.com/content/pdf/10.1007/978-1-4614-7801-0_7
Reference145 articles.
1. AdAge (2011) U.S. ad spending grew 6.5% in 2010 as auto surged and pharma hit a low, 17 March 2011. Available at http://adage.com/article/mediaworks/u-s-ad-spending-grew-6-5-2010-auto-rose-pharma-fell/149436/
2. Agarwal R, Bayus BL (2002) The market evolution and sales takeoff of product innovations. Manag Sci 48(8):1024–1041
3. Anderson RL, Ortinau DJ (1988) Exploring consumers’ post adoption attitudes and use behaviors in monitoring the diffusion of a technology-based discontinuous innovation. J Bus Res 17(3):283–298
4. Atherly A, Rubin PH (2009) The cost-effectiveness of direct-to-consumer advertising for prescription drugs. Med Care Res Rev 66(6):639–657
5. Bass F (1969) A simultaneous equation regression study of advertising and sales of cigarettes. J Mark Res 6(3):291–300
Cited by 4 articles. 订阅此论文施引文献 订阅此论文施引文献,注册后可以免费订阅5篇论文的施引文献,订阅后可以查看论文全部施引文献
1. Exploring the potential of deep eutectic solvents in pharmaceuticals: Challenges and opportunities;Journal of Molecular Liquids;2023-11
2. Scientific Evidence Production and Specialty Drug Diffusion;Journal of Marketing;2023-07-12
3. Why healthcare market needs government intervention to improve access to essential medicines and healthcare efficiency: a scoping review from pharmaceutical price regulation perspective;Journal of Pharmaceutical Health Services Research;2020-08-25
4. Innovation and growth in the UK pharmaceuticals: the case of product and marketing introductions;Small Business Economics;2020-04-21
1.学者识别学者识别
2.学术分析学术分析
3.人才评估人才评估
"同舟云学术"是以全球学者为主线,采集、加工和组织学术论文而形成的新型学术文献查询和分析系统,可以对全球学者进行文献检索和人才价值评估。用户可以通过关注某些学科领域的顶尖人物而持续追踪该领域的学科进展和研究前沿。经过近期的数据扩容,当前同舟云学术共收录了国内外主流学术期刊6万余种,收集的期刊论文及会议论文总量共计约1.5亿篇,并以每天添加12000余篇中外论文的速度递增。我们也可以为用户提供个性化、定制化的学者数据。欢迎来电咨询!咨询电话:010-8811{复制后删除}0370
www.globalauthorid.com
TOP
Copyright © 2019-2024 北京同舟云网络信息技术有限公司 京公网安备11010802033243号 京ICP备18003416号-3