The relationship between advertisement variables and applicant responses to newspaper recruitment advertisements-Reference-Cited by-同舟云学术

The relationship between advertisement variables and applicant responses to newspaper recruitment advertisements

Published:1991 Issue:3 Volume:5 Page:383-395
ISSN:0889-3268
Container-title:Journal of Business and Psychology
language:en
Short-container-title:J Bus Psychol

Author:

Kaplan Amy B.,Aamodt Michael G.,Wilk Doreen

Publisher

Springer Science and Business Media LLC

Subject

General Psychology,Applied Psychology,General Business, Management and Accounting,Business and International Management

Link

http://link.springer.com/content/pdf/10.1007/BF01017709.pdf

Reference38 articles.

1. Assael, H., Kofron, J., & Burgi, W. (1967). Advertising performance as a function of print ad characteristics.Journal Of Advertising Research, 7, 20?26.

2. Bogart, L., & Tolley, B. (1988). The search for information in newspaper advertising.Journal of Advertising Research, 28, 9?19.

3. Bucalo, J. (1983). Good advertising can be more effective than other recruitment tools.Personnel Administrator, 28, 73?79.

4. Davids, M. (1986). How to plan and place corporate advertising in print media.Public Relations Journal, 42, 29?30.

5. Diamond, D. (1968). A quantitative approach to magazine advertisement format selection.Journal of Marketing Research, 5, 376?386.

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