Probing Brand Luxury: A Multiple Lens Approach

Author:

Miller Karen W.,Mills Michael K.

Publisher

Springer International Publishing

Reference69 articles.

1. Aiello, G. E. A. (2009). An international perspective on brand luxury and country-of-origin effect. Journal of Brand Management, 16(5/6), 323–337.

2. Alleres, D. (2003). Competing Marketing Strategies of Luxury Fashion Companies. Adapted, translated and cited M. Bruce & C. Kratz. New York: Elsevier Butterworth-Heinemann.

3. Atwal, G., & Williams, A. (2009). Luxury brand marketing – The experience is everything. Journal of Brand Management, 16(5/6), 338–346.

4. Batada, A., & Chandra, A. (2003). Shifting the Lens: Utilizing a Multiple Method Approach to Explore Perceptions of Stress and Coping among Urban African American Adolescents. Baltimore, MD: Bloomberg School of Public Health, Johns Hopkins University, November.

5. Berry, C. J. (1994). The Idea of Luxury: A Conceptual and Historical Investigation. Cambridge, MA: Cambridge University Press.

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1. Consumer-based brand equity of South African luxury fashion brands;Journal of Fashion Marketing and Management: An International Journal;2023-04-14

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