Author:
Arriscado Paula,Quesado Helena,Sousa Bianca
Publisher
Springer International Publishing
Reference37 articles.
1. Aaker, D.: Building Strong Brands. A Masterpiece. Sophisticated Practical, and Readable Tom Peters. Pocket Books Business, London (2010)
2. Aaker, D.: Brand Relevance: Making Competitors Irrelevant. Jossey-Bass. A Wiley Imprint, San Francisco (2011)
3. Ahmad, N.A., Daud, S.: Engaging people with employer branding. Procedia Econ. Finance 35, 690–697 (2016)
4. Ambler, T., Barrow, S.: The employer brand. J. Brand Manag. 4(3), 185–206 (1996)
5. Aydon Simmons, J.: “Both sides now”: aligning external and internal branding for a socially responsible era. Mark. Intell. Plann. 27(5), 681–697 (2009)
Cited by
8 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献