Employer Branding in the Digital Era Attracting and Retaining Millennials Using Digital Media

Author:

Arriscado Paula,Quesado Helena,Sousa Bianca

Publisher

Springer International Publishing

Reference37 articles.

1. Aaker, D.: Building Strong Brands. A Masterpiece. Sophisticated Practical, and Readable Tom Peters. Pocket Books Business, London (2010)

2. Aaker, D.: Brand Relevance: Making Competitors Irrelevant. Jossey-Bass. A Wiley Imprint, San Francisco (2011)

3. Ahmad, N.A., Daud, S.: Engaging people with employer branding. Procedia Econ. Finance 35, 690–697 (2016)

4. Ambler, T., Barrow, S.: The employer brand. J. Brand Manag. 4(3), 185–206 (1996)

5. Aydon Simmons, J.: “Both sides now”: aligning external and internal branding for a socially responsible era. Mark. Intell. Plann. 27(5), 681–697 (2009)

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