1. Akhtar, Syed H., J. Craig Andrews and Srinivas Durvasula (1991 ), “Examining the Influence of Retail Store Environment on Brand Beliefs, Attitude, Evaluation, and Intentions,” in Mary C. Gillyet al. (eds.), Enhancing Knowledge Development in Marketing, Chicago, IL: American Marketing Association, 98-99.
2. Andrus, David (1986), “Office Atmospherics and Dental Service Satisfaction,“ Journal of Professional Services Marketing, 1 (Summer), 77-85.
3. Areni, Charles S. and David Kim (1993), “The Influence of Background Music on Shopping Behavior: Classical Versus Top-Forty Music in a Wine Store,” in Leigh McAlister and Michael L. Rothschild, eds., Advances in Consumer Research, Provo, UT: Association for Consumer Research, 336-340.
4. Baker, Julie, Michael Levy and Druv Grewal (1992), “An Experimental Approach to Making Retail Store Environmental Decisions,” Journal of Retailing, 68 (Winter), 445-460.
5. Baron, R.A. (1990), “Environmentally Induced Positive Affect: Its Impact on Self-Efficacy, Task Performance, Negotiation, and Conflict,” Journal of Applied Social Psychology, 20, 368-384.