Brand Trauma

Author:

Tafoya Dennis W.

Publisher

Springer International Publishing

Reference29 articles.

1. Anonymous. 2010. BP Oil Spill Could Damage the Firm’s Employee Brand. Personnel Today, Issue 2, May 11.

2. ———. 2012. Can PR Save the Penn State Brand? Advertising Age, July 25. http://adage.com/article/news/pr-save-penn-state-brand/236316

3. ———. 2016. U.S. Judge Approves to $89,000 a Year. Dailymail.com , February 14.

4. Atkins, Ralph 2004. Shares Slide as VW Recalls Vehicles. Financial Times, April 29: 28.

5. Crabtree, Curtis. 2015. “Inflategate” – Several Patriots Game Balls Underinflated. Valleynewslive.com , January 21.

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