Online Impulse Buying: An Investigation into Consumer Decision Making
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-76430-6_5
Reference27 articles.
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3. Babin, B. J., Darden, W. R., & Griffin, M. (1994). Work and/or fun - measuring hedonic and utilitarian shopping value. Journal of Consumer Research, 20(4), 644–656.
4. Badrinarayanan, V., Becerra, E. P., Kim, C. H., & Madhavaram, S. (2012). Transference and congruence effects on purchase intentions in online stores of multi-channel retailers: Initial evidence from the U.S. and South Korea. Journal of the Academy of Marketing Science, 40(4), 539–557. https://doi.org/10.1007/s11747-010-0239-9
5. Bagozzi, R. P., & Dholakia, U. (1999). Goal Setting and Goal Striving in Consumer Behavior. Journal of Marketing, 63(1999), 19–32. https://doi.org/10.2307/1252098
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