Fetish, Magic, Marketing
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-74397-4_5
Reference71 articles.
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3. Arnould, E., et al. 1999. Making (Consumption) Magic: A Study of White Water River Rafting. Journal of Contemporary Ethnography 28: 33–68.
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5. Austin, J.L. 1978. How to Do Things with Words. Cambridge: Harvard University Press.
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