The Influence of Special Occasions on the Retail Sales of Women’s Apparel-Reference-Cited by-同舟云学术

The Influence of Special Occasions on the Retail Sales of Women’s Apparel

Published:2014-10-13 Issue: Volume: Page:213-221
ISSN:2363-6165
Container-title:Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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Author:

Nieves-Rodríguez Elsa B.,Cao-Alvira José J.,Pérez Myra Mabel

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-10951-0_75

Reference13 articles.

1. Bahng, Youngjin & Kincade, Doris H. (2012). The Relationship between Temperature and Sales: Sales Data Analysis of a Retailer of Branded Women’s Business Wear. International Journal of Retail & Distribution Management 40(6), 410-426.

2. Banister, Emma N & Hogg, Margaret K. (2004). Negative Symbolic Consumption and Consumers’ Dive for Self-Esteem: The Case of the Fashion Industry. European Journal of Marketing 38(7), 850-868.

3. Kirk, Bill. (2005). Better Business in Any Weather. Research Review 12(2), 28-34.

4. Proexport Colombia. (2004). Estudio de Mercado Puerto Rico – Ropa exterior. Programa de Información al Exportador por Internet. Bogotá, Colombia, 148 pages.

5. Radas, Sonja & Shugan, Steven M. (1998). Seasonal Marketing and Timing New Product Introductions. Journal of Marketing Research 35(3), 296-315.

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