Reconfiguring the Marketing Mix to Counter the Counterfeits in the Global Arena

Author:

Ghuman Karminder,Merchant Hemant

Publisher

Springer International Publishing

Reference81 articles.

1. Agarwal, J., and T. Wu. 2015. Factors influencing growth potential of e-commerce in emerging economies: An institution-based N-OLI framework and research propositions. Thunderbird International Business Review 57 (3): 197–215.

2. Ba, S., and P. Pavlou. 2002. Evidence of the effect of trust building technology in electronic markets: Price premiums and buyer behavior. MIS Quarterly 26 (3): 243–268.

3. Bamossy, G., and D.L. Scammon. 1985. Product counterfeiting: Consumers and manufacturers beware. In Advances in consumer research, ed. Elizabeth C. Hirschman and Morris B. Holbrook, vol. 12, 334–339. Provo: Association for Consumer Research.

4. BASCAP. 2011. Welcome to BASCAP. http://www.iccwbo.org/advocacy-codes-and-rules/bascap/welcome-to-bascap/ .

5. Basheer, T., and C. Loizides. 2014. Counterfeiting: The challenge to brand owners and manufacturers. http://brandandcommercial.com/articles/show/brand-building/214/counterfeiting-the-challenge-to-brand-owners-and-manufacturers .

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