1. American Hospital Association, “Advertising by Hospitals - Guidelines,” Chicago, 1977.
2. Lovelock, Christopher H., “Concepts and Strategies for Health Marketers,” Hospital and Health Services Administration, (Fall) 1977, pp. 50–61.
3. McMurray, Preston, “Simple Techniques Work Best, Expert Says,” Hospitals (March 16) 1982, pp. 31–32.
4. Ralston, Richard M., “Marketing and Public Relations: Hard Sell Versus Welcome Mat?” Hospitals (December 16) 1981, pp. 62, 66.
5. Schlinger, Mary Jane, “Marketing Audits for Health Organizations: A Practical Guide,” Hospital and Health Administration, (Special II), 1981, pp. 32–51.