Brand Appeal Versus Value Added Services: When Does an MVNO Got a Share on the Mobile Market?
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Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-30301-7_22
Reference11 articles.
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2. Kimiloglu, H., Kutlu, B.: Market analysis for mobile virtual network operators (MVNOs): The case of Turkey. In: The 6th International Journal of Business and Management, vol. 6, pp. 39–54 (2011)
3. Shin, D.H., Bartolacci, M.: A study of MVNO diffusion and market structure in the EU, US, Hong Kong, and Singapore. Telematics Inform. 24, 86–100 (2007)
4. Kim, B.W., Seol, S.H.: Economic analysis of the introduction of the MVNO system and its major implications for optimal policy decisions in Korea. Telecommun. Policy 31, 290–304 (2007)
5. Kalmus, P., Wiethaus, L.: On the competitive effects of mobile virtual network operators. ScienceDirect 5, 262–269 (2010)
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