Examination Procedures in Marketing Education: Profiling Marketing’s Master Teachers
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-17055-8_54
Reference13 articles.
1. Buchanan, Richard W. 1980. "MASS-ED (Mastery Aimed Student Self-Evaluation and Diagnosis)." Journal of Marketing Education, 2:23–30.
2. Cameron, L. A. and J. Heywood. 1985. "Better Testing: Give Them the Questions First." College Teaching, 33:76–77.
3. Carter, Kathy. 1984. "Do Teachers Understand Principles for Writing Tests?" Journal of Teacher Education, 35:57–60.
4. Conant, Jeffrey S., Denise T. Smart and Craig A. Kelley. 1988. "Master Teaching: Pursuing Excellence in Marketing Education." Journal of Marketing Education. Forthcoming.
5. Lowman, Joseph. 1984. Mastering the Techniques of Teaching, San Francisco: Jossey-Bass.
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