A Comparison of Forecasting Methods For Estimating The Sales of a Retail Firm

Author:

Stoops Glenn T.

Publisher

Springer International Publishing

Reference23 articles.

1. Bass, Frank. (1969), "A Simultaneous Equation Regression Study of Advertising and Sales of Cigarettes," Journal of Marketing Research, 6 (August), 297–300.

2. Bowerman, Bruce L. and Richard T. O’Connell. (1979), Time Series and Forecasting, North Scituate, Massachusetts: Duxbury Press.

3. Brown, R. G. (1962), Smoothing, Forecasting and Prediction of Discrete Time Series, N.J.: Prentice Hall.

4. Cooper, R.L. (1972), "The Predictive Performance of Quarterly Econometric Models of the United States," in Econometric Models of Cyclical Behavior, N.Y.: National Bureau of Economic Research.

5. Dalrymple, D.J. and B.E. King. (1981), "Selecting Parameters for Short-Term Forecasting Techniques," First International Symposium on Forecasting, Quebec, Canada, (May).

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