An Investigation of the Usefulness of Three Classes of Measures for Characterizing Restaurant Patrons-Reference-Cited by-同舟云学术

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An Investigation of the Usefulness of Three Classes of Measures for Characterizing Restaurant Patrons

Published:2015 Issue: Volume: Page:37-41
ISSN:2363-6165
Container-title:Proceedings of the 1984 Academy of Marketing Science (AMS) Annual Conference
language:
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Author:

Granzin Kent L.,Bahnson Kathleen Tulloch

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-16973-6_8

Reference11 articles.

1. England, George W. 1967. "Personal Value Systems of American Managers. " Academy of Management Journal, 10 (March), 53–68.

2. Granzin, Kent L. and Bahn, Kenneth D. 1982. "Personal Values a an Explanation of Food Usage Habits," Home Economics Research Journal, 10 (June) 401–410.

3. Granzin, Kent L. and Bahn, Kenneth D. 1983. "The Market for Fine Restaurants," Developments in Marketing Science, Vol. VI ed. by John C. Rogers, III (Logan, UT: Academy of Marketing Science 57–62.

4. Granzin, Kent L. and Williams, Robert H. 1978. "Patterns of Behavioral Characteristics as Indicants of Recreation Preference: A Canonical Analysis," Research Quarterly, 49 (May), 135–145.

5. Lambert, Zarrel V. and Durand, Richard M. 1975. "Some Precautions in Using Canonical Analysis." Journal of Marketing Research, 12 (November), 468–475.

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