Engaging in eWOM
Author:
Publisher
Springer International Publishing
Link
http://link.springer.com/content/pdf/10.1007/978-3-319-52459-7_4
Reference106 articles.
1. Abrantes JL, Seabra C, Lages CR, Jayawardhena C (2013) Drivers of in-group and out-of-group electronic word-of-mouth (eWOM). Eur J Market 47(7):1067–1088
2. Ahrens J, Coyle JR, Strahilevitz MA (2013) Electronic word of mouth. The effects of incentives on e-referrals by senders and receivers. Eur J Market 47(7):1034–1051
3. Akyuz A (2013) Determinant factors influencing eWOM. Medit J Soc Sci 4(11):159–166
4. Allen NJ, Meyer JP (1996) Affective, continuance, and normative commitment to the organization: an examination of construct validity. J Vocat Behav 49(3):252–276
5. Amblee N, Bui T (2008) Can brand reputation improve the odds of being reviewed on-line? Int J Electr Comm 12(3):11–28
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