Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends-Reference-Cited by-同舟云学术

Loyalty Programs: Current Insights, Research Challenges, and Emerging Trends

Published:2017 Issue: Volume: Page:143-165
ISSN:0884-8289
Container-title:International Series in Operations Research & Management Science
language:
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Author:

Bijmolt Tammo H. A.,Verhoef Peter C.

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-56941-3_5

Reference72 articles.

1. Berry, L.L. 1995. Relationship marketing of services—Growing interest, emerging perspectives. Journal of the Academy of Marketing Science 23 (4): 236–245.

2. Bijmolt, T.H.A., M. Dorotic, and P.C. Verhoef. 2011. Loyalty programs: Generalizations on their adoption, effectiveness and design. Foundations and Trends® in Marketing 5 (4): 197–258.

3. Blattberg, R.C., B.D. Kim, and S.A. Neslin. 2008. Database marketing: Analyzing and managing customers. New York: Springer.

4. Breugelmans, E., T.H.A. Bijmolt, J. Zhang, L.J. Basso, M. Dorotic, P. Kopalle, A. Minnema, W.J. Mijnlieff, and N.V. Wünderlich. 2015. Advancing research on loyalty programs: A future research agenda. Marketing Letters 26 (2): 127–139.

5. Cap, Gemini. 2015. Fixing the cracks: Reinventing loyalty programs for the digital age. https://www.capgemini-consulting.com/reinventing-loyalty-programs . Assessed 1 May 2016.

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