Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding-Reference-Cited by-同舟云学术

Using fMRI Analysis to Unpack a Portion of Prospect Theory for Advertising/Marketing Understanding

Published:2016 Issue: Volume: Page:453-470
ISSN:2363-6165
Container-title:Rediscovering the Essentiality of Marketing
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Author:

Viswanathan Vijay,Schultz Don,Block Martin,Blood Anne J.,Breiter Hans C.,Calder Bobby,Chamberlain Laura,Lee Nick,Livengood Sherri,Mulhern Frank J.,Raman Kalyan,Stern Daniel B.,Zhang Fengqing

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-319-29877-1_95

Reference72 articles.

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3. Ariely, D., Huber, J., & Wertenbroch, K. (2005). When do losses loom larger than gains? Journal of Marketing Research, 42, 134–138.

4. Avnet, T., & Higgins, E. T. (2006). How regulatory fit affects value in consumer choices and opinions. Journal of Marketing Research, 43, 1–10.

5. Barkley-Levenson, E., & Galván, A. (2014). Neural representation of expected value in the adolescent brain. Proceedings of the National Academy of Sciences of the United States of America, 111, 1646–1651.

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