1. Babin, L. A., Burns, A. C., & Biswas, A. (1992).A framework providing direction for research on communications effects of mental imagery-evoking advertising strategies. In Sherry, J. F., Jr. & Sternthal, B. (Eds.), NA - Advances in Consumer Research, Vol. 19, pp. 621‒628. Association for Consumer Research.
2. Belk, R. W., Ger, G., & Askegaard, S. (2003). The fire of desire: A multisited inquiry into consumer passion. Journal of Consumer Research, 30(3), 326–351.
3. Berger, J., Kim, Y. D., & Meyer, R. (2021). What makes content engaging? How emotional dynamics shape success. Journal of Consumer Research, 48(2), 235–250.
4. Bickart, B., & Schindler, R. M. (2001). Internet forums as influential sources of consumer information. Journal of Interactive Marketing, 15(3), 31–40.
5. Boudet, J., Gregg, B., Rathje, K., Stein, E., & Vollhardt, K. (2019). The future of personalization—and how to get ready for it. McKinsey, (June). https://www.mckinsey.com/business-functions/growth-marketing-and-sales/our-insights/the-future-of-personalization-and-how-to-get-ready-for-it, visited on June 14, 2022.