Feature Engineering for Predicting Consumer Purchase Behavior: A Comprehensive Analysis
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Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-64067-4_10
Reference43 articles.
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4. Schlosser, A.E., White, T.B., Lloyd, S.M.: Converting web site visitors into buyers: how web site investment increases consumer trusting beliefs and online purchase intentions. 70, 133–148 (2006). https://doi.org/10.1509/JMKG.70.2.133
5. Zhao, Y., Yao, L., Zhang, Y.: Purchase prediction using Tmall-specific features. Concurr Comput. 28, 3879–3894 (2016). https://doi.org/10.1002/CPE.3720
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