The Marketing Process in Bangladesh and Sri Lanka
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-37822-5_13
Reference35 articles.
1. Abrar, M., Safeer, A.A., Baig, S.A. and Ghafoor, A. (2016). E-Marketing and its implementation on developing social perceptions of customers through effective marketing mix of organic textile products. American Journal of Industrial and Business Management, 6(12), 1194–1211.
2. Armstrong, G., & Kotler, P. (2020). Marketing: An Introduction (14th ed.). Pearsons Publisher.
3. Chamith, T., Wijesinghe, L., & Zhang, J. (2015). Location Based Marketing: A Promising Marketing in Sri Lanka. International Journal of Marketing Studies, 7(5). ISSN 1918-719X E-ISSN 1918-7203. Published by Canadian Center of Science and Education.
4. Choudhury, S. (2019). E-marketing as an Opportunity to Expand Textile Sector of Bangladesh. Asian Journal of Management, 10(4), 305–311. https://doi.org/10.5958/2321%205763.2019.00045.3
5. Constantinides, E. (2006). The Marketing Mix Revisited: Towards the 21st Century Marketing. Journal of Marketing Management, 22(3/4), 407–438.
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