Factors Influencing the Adoption of Geolocation and Proximity Marketing Technologies-Reference-Cited by-同舟云学术

Factors Influencing the Adoption of Geolocation and Proximity Marketing Technologies

Published:2021 Issue: Volume: Page:517-525
ISSN:2194-5357
Container-title:Advances in Intelligent Systems and Computing
language:
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Author:

Correa Elizabeth Ramírez,Arjona Erika Pulido,Osorio Carlos^ORCID,Pareti Stefania^ORCID

Publisher

Springer International Publishing

Link

https://link.springer.com/content/pdf/10.1007/978-3-030-68285-9_48

Reference23 articles.

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4. Newman, N.: Apple iBeacon technology briefing. J. Direct Data Digital Mark. Pract. 15, 222–225 (2014)

5. Andrews, M., Luo, X., Fang, Z., Ghose, A.: Mobile ad effectiveness: hyper-contextual targeting with crowdedness. Mark. Sci. 35, 218–233 (2016)

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1. Consumer Intention Toward Participation in Proximity Marketing;International Journal of E-Services and Mobile Applications;2024-05-30

2. Factores determinantes para la intención de compras en línea para los consumidores boyacenses;Revista Universidad y Empresa;2023-03-07

3. Location-Based Proximity Marketing: An Interactive Marketing Perspective;The Palgrave Handbook of Interactive Marketing;2023