Empirical Analysis of Online Broadcast Based on TAM Model

Author:

Liu Mengwei,Gong Feng,Zhou Jiahui,Sridhar V.

Publisher

Springer Nature Switzerland

Reference10 articles.

1. Forbes, L.P., Vespoli, E.M.: Does social media influence consumer buying behavior? an investigation of recommendations and purchases. J. Bus. Econ. Res. 11(2), 107–112 (2013)

2. Communications in Computer and Information Science;F El Afi,2021

3. van Bonn, S.M., Grajek, J.S., Schneider, A., et al.: Interactive live-stream surgery contributes to surgical education in the context of contact restrictions. Eur. Arch. Otorhinolaryngol. 8, 155–162 (2021)

4. Chen, N.-T.N., Dong, F., Ball-Rokeach, S.J., Parks, M., Huang, J.: Building a new media platform for local storytelling and civic engagement in ethnically diverse neighborhoods. New Media Soc. 14(6), 931–950 (2012)

5. Suzan, B., Alena, S.: Interactive or reactive? marketing with twitter. J. Consum. Mark. 28(7), 491–499 (2013)

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