1. Albarran AB (1996) Media economics: understanding markets, industries, and concepts. Iowa State University Press, Ames, IA
2. Albarran AB (2010) The media economy. Routledge, New York
3. Alexander J (2020) Netflix adds another whopping 10 million subscribers, but warns growth may slow. https://www.theverge.com/2020/7/16/21326434/netflix-second-quarter-earnings-tv-shows-movies-originals-subscribers-adds-ted-sarandos (07/01/2021)
4. CEO.INT (2020) Ensuring the financial sustainability of quality journalism. https://www.coe.int/en/web/freedom-expression/-/ensuring-the-financial-sustainability-of-quality-journalism (07/01/2021)
5. Chelagat J (2020) How COVID-19 complicated Kenya’s media sustainability problems. https://internews.org/story/how-covid-19-complicated-kenyas-media-sustainability-problems (07/01/2021)