Factors Affecting Customer Acceptance of Online Shopping Platforms in Malaysia: Conceptual Model and Preliminary Results

Author:

Al-kumaim Nabil Hasan,Sow Gan Wong,Mohammed Fathey

Publisher

Springer International Publishing

Reference59 articles.

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2. Ariff, M.S.M., et al.: Consumer perceived risk, attitude and online shopping behaviour; empirical evidence from Malaysia. In: IOP Conference Series: Materials Science and Engineering. IOP Publishing (2014)

3. UOW: Online shopping is the ‘new normal’ in Malaysia. https://www.uowmkdu.edu.my/news/online-shopping-is-the-new-normal-in-malaysia/2020.

4. Zieman: Online shopping starts to gain more traction in Malaysia. The Star Online (2014). https://www.thestar.com.my/business/sme/2014/03/29/retail-revolution-in-the-making-online-shopping-starts-to-gain-more-traction-in-malaysia

5. Simon, K.: Digital 2019 spotlight: e-commerce in Malaysia. Hootsuite & We Are Social (2019). https://datareportal.com/reports/digital-2019-global-digital-overview

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