Ad Click Prediction: Learning from Cognitive Style
Author:
Publisher
Springer International Publishing
Link
https://link.springer.com/content/pdf/10.1007/978-3-030-22335-9_13
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3. Li, K., Huang, G., Bente, G.: The impacts of banner format and animation speed on banner effectiveness: evidence from eye movements. Comput. Hum. Behav. 54, 522–530 (2016)
4. Riding, R., Cheema, I.: Cognitive styles—an overview and integration. Educ. Psychol. 11, 193–215 (1991)
5. Lee, J., Ahn, J.H., Park, B.: The effect of repetition in Internet banner ads and the moderating role of animation. Comput. Hum. Behav. 46, 202–209 (2015)
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