Exploring the Role of Corporate Communication Professionals in Navigating the New Media Landscape

Author:

Makoni Caroline,Mhute Isaac

Publisher

Springer International Publishing

Reference25 articles.

1. Bahal, J. (2022, March 7). The evolution of brand communications Part 2. The Digital Revolution. https://reputationtoday.in/the-evolution-of-brand-communications-part-2-the-digital-revolution/

2. Böttcher, A. V. (2014). Twitter, News Aggregators & Co: Journalistic gatekeeping in the age of digital media culture [Dissertation], Blekinge Institute of Technology. https://www.diva-portal.org/smash/get/diva2:833239/fulltext01.pdf

3. Broom, G. M. (2009). Cutlip & Center’s effective public relations. Pearson Education.

4. Chin-Fook, L., & Simmonds, H. (2011). Redefining gatekeeping theory for a digital generation. The McMaster Journal of Communication, 8, 7–34.

5. Clark, Q. (2021, October 26). The stakeholder-aligned enterprise: How newly empowered constituencies will change the shape of enterprise technology. https://www.generalcatalyst.com/gcamplified/the-stakeholder-aligned-enterprise-how-newly-empowered-constituencies-will-change-the-shape-of-enterprise-technology/

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