Author:
Hairudin Humaira,Dahlan Halina Mohamed
Publisher
Springer International Publishing
Reference31 articles.
1. Bi, N.C., Zhang, R., Ha, L.: Does valence of product review matter?: the mediating role of self-effect and third-person effect in sharing youtube word-of-mouth (vWOM). J. Res. Interact. Mark. 13(1), 79–95 (2019)
2. Diwanji, V.S., Cortese, J.: Contrasting user generated videos versus brand generated vide-os in ecommerce. J. Retail. Consum. Serv. 54, 102024 (2020)
3. Orús, C., Gurrea, R., Flavián, C.: Facilitating imaginations through online product presentation videos: effects on imagery fluency, product attitude and purchase intention. Electron. Commer. Res. 17(4), 661–700 (2016). https://doi.org/10.1007/s10660-016-9250-7
4. Lah, N.S.B.C., Hussin, A.R.B.C., Dahlan, H.B.M.: Information relevance factors of argument quality for e-commerce consumer review. Adv. Intell. Syst. Comput. 843, 871–881 (2019)
5. Yu, Y.W., Natalia, Y.: The effect of user generated video reviews on consumer purchase intention. In: Proceedings - 7th International Conference on Innovative Mobile and Internet Services in Ubiquitous Computing, IMIS 2013, pp. 796–800 (2013)