Big Data Marketing During the Period 2012–2019: A Bibliometric Review-Reference-Cited by-同舟云学术

Big Data Marketing During the Period 2012–2019: A Bibliometric Review

Published:2019-10-19 Issue: Volume: Page:186-193
ISSN:2194-5357
Container-title:Advances in Intelligent Systems and Computing
language:
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Author:

Viloria Amelec,Vargas Jesús,Cali Ernesto García,Sierra David Martínez,Villalobos Alexandra Perdomo,Bilbao Osman Redondo,Sarmiento Alberto Enrique Mercado,Hernández-Palma Hugo

Publisher

Springer International Publishing

Link

http://link.springer.com/content/pdf/10.1007/978-3-030-30465-2_21

Reference21 articles.

1. Najafabadi, M.M., Villanustre, F., Khoshgoftaar, T.M., Seliya, N., Wald, R., Muharemagic, E.: Deep learning applications and challenges in big data analytics. J. Big Data, 2(1) (2015)

2. Minelli, M., Chambers, M., Dhiraj, A.: Big Data, Big Analytics: Emerging Business Intelligence and Analytic Trends for Today’s Businesses (2013)

3. Erevelles, S., Fukawa, N., Swayne, L.: Big Data consumer analytics and the transformation of marketing. J. Bus. Res. 69(2), 897–904 (2016)

4. Tirunillai, S., Tellis, G.J.: Mining marketing meaning from online chatter: strategic brand analysis of big data using latent dirichlet allocation. J. Mark. Res. 51(4), 463–479 (2014)

5. Leeflang, P.S.H., Verhoef, P.C., Dahlström, P., Freundt, T.: Challenges and solutions for marketing in a digital era. Eur. Manage. J. 32(1), 1–12 (2014)

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