The Role of Art-Marketing in the Sustainable Development of International Cultural Heritage Tourism

Author:

Bulat Veronica,Hamuraru Maria

Publisher

Springer Nature Switzerland

Reference21 articles.

1. Akathleen, M.: Art as Politics: Re-crafting Identities, Tourism, and Power in Tana Toraja. University of Hawaii Press, Indonesia (2006)

2. Bradshaw, A.: Before method: axiomatic review of arts marketing. Int. J. Cult. Tourism Hospitality Res. 4(1), 8–19 (2010). https://doi.org/10.1108/17506181011024724

3. Brundtland, G.H.: Our Common Future: Report of the World Commission on Environment and Development. Geneva, UN-Dokument A/42/427 (1987). http://www.un-documents.net/ocf-ov.htm

4. Candrea, A., Nechita F.: Interpretation and promotion of cultural heritage in museums. Transilvania University (2015)

5. Carrillat, F.A., Colbert, F., Feigné, M.: Weapons of mass intrusion: the leveraging of ambush marketing strategies. Eur. J. Mark. 48(1–2), 314–335 (2014). https://doi.org/10.1108/EJM-11-2011-0641

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