Enhancing Targeting in CRM Campaigns Through Explainable AI

Author:

Ayaz Teoman BerkayORCID,Özara Muhammet FurkanORCID,Sezer EmrahORCID,Çelik Ahmet ErkanORCID,Akbulut AkhanORCID

Publisher

Springer Nature Switzerland

Reference17 articles.

1. Fatouretchi, M.: The the art of CRM: proven strategies for modern customer relationship management. Packt Publishing Ltd. (2019)

2. Gunning, D., Stefik, M., Choi, J., Miller, T., Stumpf, S., Yang, G.Z.: Xai’ explainable artificial intelligence. Sci. Robot. 4(37), eaay7120 (2019)

3. Tao, J., et al.: Explainable AI for cheating detection and churn prediction in online games. IEEE Trans. Games 15(2), 242–251 (2022)

4. Demajo, L.M., Vella, V., Dingli, A.: An explanation framework for interpretable credit scoring. Int. J. Artif. Intell. Appl. (IJAIA) 12(1) (2021)

5. Haag, F., Hopf, K., Vasconcelos, P.M., Staake, T.: Augmented cross-selling through explainable AI–a case from energy retailing. arXiv preprint arXiv:2208.11404 (2022)

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