Navigating the Stream: Unveiling the Factors Shaping Consumer Purchase Intention in Live Streaming Shopping on Social Media Platforms
Author:
Publisher
Springer Nature Switzerland
Link
https://link.springer.com/content/pdf/10.1007/978-3-031-50204-0_34
Reference77 articles.
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3. Dong, X., Zhao, H., Li, T.: The role of live-streaming e-commerce on consumers’ purchasing intention regarding green agricultural products. Sustainability 14(7), 4374 (2022)
4. Gao, W., Jiang, N., Guo, Q.: How do virtual streamers affect purchase intention in the live streaming context? a presence perspective. J. Retail. Consum. Serv. 73(1), 103356 (2023)
5. He, Y., Li, W., Xue, J.: What and how driving consumer engagement and purchase intention in officer live streaming? a two-factor theory perspective. Electron. Commer. Res. Appl. 56(1), 101223 (2022)
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