Learning to Navigate a Changing Marketing Landscape

Author:

Ball JoanORCID,Savin-Baden MaggiORCID

Publisher

Springer Nature Switzerland

Reference43 articles.

1. American Marketing Association CMO Survey. (2020). Retrieved January 15, 2023, https://cmosurvey.org/wp-content/uploads/2020/02/The_CMO_Survey-Results_by_Firm_and_Industry_Characteristics-Feb-2020.pdf

2. Appau, S., Ozanne, J. L., & Klein, J. G. (2020). Understanding difficult consumer transitions: The in/dividual consumer in permanent liminality. Journal of Consumer Research, 47(2), 167–191.

3. Ball, J. P. (2022). Stop, ask, explore: Learn to navigate change in times of uncertainty. Kogan Page Publishers.

4. Ball, J., & Savin-Baden, M. (2022). Postdigital learning for a changing higher education. Postdigital Science and Education, 4(3), 753–771.

5. Beck, U. (1992). Risk society. Sage.

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