A Sociological View of the NBA and How Aggressive Media and Culture Strategies Drove the Rise of a Mega Sport

Author:

Tickell Samuel

Publisher

Springer Nature Switzerland

Reference70 articles.

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3. Badenhausen, K. (2020, May 3). Michael Jordan has made over $1 billion from Nike – The biggest endorsement bargain in sports. Forbes. https://www.forbes.com/sites/kurtbadenhausen/2020/05/03/michael-jordans-1-billion-nike-endorsement-is-the-biggest-bargain-in-sports/

4. Bristow, D. N., & Sebastian, R. J. (2001). Holy cow! Wait ’til next year! A closer look at the brand loyalty of Chicago Cubs baseball fans. Journal of Consumer Marketing, 18(3), 256–275. https://doi.org/10.1108/07363760110392976

5. Cantaluppi, E., & Eneida Davino, G. (2021). Fora do Grid: O lado digital da série Drive to Survive. AVANCA | CINEMA, 886–893. https://doi.org/10.37390/avancacinema.2021.a321

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