Virtual Influencers’ Lifecycle: An Exploratory Study Utilizing a 4-Stage Framework of Planning, Production, Debut, and Retirement-Reference-Cited by-同舟云学术

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Virtual Influencers’ Lifecycle: An Exploratory Study Utilizing a 4-Stage Framework of Planning, Production, Debut, and Retirement

Published:2024 Issue: Volume: Page:91-107
ISSN:0302-9743
Container-title:Lecture Notes in Computer Science
language:en
Short-container-title:

Author:

Yum Joosun^ORCID,Sung Youjin^ORCID,Jin Yurhee^ORCID,Wohn Kwang-Yun^ORCID

Publisher

Springer Nature Switzerland

Link

https://link.springer.com/content/pdf/10.1007/978-3-031-61315-9_7

Reference46 articles.

1. Korean Air/ Korean Air. Korean air releases a new safety video featuring virtual humans [online]. 2024. URL: https://www.koreanair.com/id/en/footer/about-us/newsroom/list/240104-new-safety-video (Accessed 10 February 2023

2. Victor Andersson and Tim Sobek. Virtual avatars, virtual influencers & authenticity (2020)

3. Azuma, R.T.: A survey of augmented reality. Presence Teleoperators Virt. Environ. 6(4), 355–385 (1997)

4. Callahan, K.: Cgi social media influencers: are they above the ftc’s influence? J. Bus. Tech. L. 16, 361 (2021)

5. CalvinKlein/ CalvinKlein. calvinklein (2019). https://www.instagram.com/p/BxhrRE-jbWA/?hl=de (Accessed 19 July 2023)

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