Esports Sponsorships: The Double-Edged Sword Effect of Having a Very Vocal Audience

Author:

Freitas Bruno Duarte AbreuORCID,Contreras-Espinosa Ruth SofiaORCID,Correia Pedro Álvaro PereiraORCID

Publisher

Springer International Publishing

Reference41 articles.

1. Shabir, N.: Esports: The Complete Guide 17/18: A Guide for Gamers, Teams, Organisations and Other Entities in, or Looking to Get into the Space. Independently Published, Wroclaw (2017)

2. Mooney, C.: Inside the E-Sports Industry. Norwood House Press, North Mankato, MN (2018)

3. Ströh, J.H.A.: The eSports Market and eSports Sponsoring. Tectum Verlag, Marburg (2017)

4. Winnan, C.D.: An Entrepreneur’s Guide to the Exploding World of eSports: Understanding the Commercial Significance of Counter-Strike, League of Legends and DotA 2. The Borderland Press, Kindle eBook (2016)

5. Hamari, J., Sjöblom, M.: What is eSports and why do people watch it? Internet Res. 27(2), 211–232 (2017). https://doi.org/10.1108/IntR-04-2016-0085

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1. The Infancy of the Esports Industry as a Risk to its Sponsors;Scientific Annals of Economics and Business;2023-09-18

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