Author:
Souissi Bilel,Ghorbel Ahmed
Publisher
Springer Nature Switzerland
Reference11 articles.
1. Wu, Y., Xu, Y., Li, J.: Fraudulent traffic detection in online advertising with bipartite graph propagation algorithm. Expert Syst. Appl. 2021(185), 115573 (2021)
2. Hayes, J.L., Brinson, N.H., Bott, G.J., Moeller, C.M.: The influence of consumer-brand relationship on the personalized advertising privacy calculus in social media. J. Interact. Mark. 2021(55), 16–30 (2021)
3. Cambier, F., Poncin, I.: Inferring brand integrity from marketing communications: the effects of brand transparency signals in a consumer empowerment context. J. Bus. Res. 2020(109), 260–270 (2020)
4. Luzon, Y., Pinchover, R., Khmelnitsky, E.: Dynamic budget allocation for social media advertising campaigns: optimization and learning. Eur. J. Oper. Res. Published online 2021 (2021)
5. Thejas, G.S., Dheeshjith, S., Iyengar, S.S., Sunitha, N.R., Badrinath, P.: A hybrid and effective learning approach for Click Fraud detection. Mach. Learn. Appl. 2021(3), 100016 (2021)
Cited by
1 articles.
订阅此论文施引文献
订阅此论文施引文献，注册后可以免费订阅5篇论文的施引文献，订阅后可以查看论文全部施引文献