Lessons from the 2023 doctoral competition for conceptual articles: Identifying, nurturing, and publishing
Author:
Publisher
Springer Science and Business Media LLC
Subject
Marketing
Link
https://link.springer.com/content/pdf/10.1007/s13162-023-00259-1.pdf
Reference6 articles.
1. Barney, J. B. (2020). Contributing to theory: Opportunities and challenges. AMS Review, 10(1–2), 49–55.
2. Conduit, J., & Kleinaltenkamp, M. (2020). 'First things first’: The AMS Review – Sheth Foundation 2020 annual doctoral competition for conceptual articles. AMS Review, 10, 6–7.
3. Jaakkola, E. (2020). Designing conceptual articles: Four approaches. AMS Review, 10, 18–26.
4. MacInnis, D. J. (2011). A framework for conceptual contributions in marketing. Journal of Marketing, 75(4), 136–154.
5. Vargo, S. L., & Kaisa K. (2020). Advancing conceptual-only articles in marketing. AMS Review,10, 1–5.
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