1. Ahtola, O.T. The vector model of preferences: An alternative to the Fishbein model.Journal of Marketing Research, 1975,12, 52?59.
2. Ajzen, I., & Fishbein, M. Attitude-behavior relations: A theoretical analysis and review of empirical research.Psychological Bulletin, 1977,84, 888?918.
3. Dulany, D.E. Awareness, rules, and propositional control: A confrontation with S-R behavior theory. In T.R. Dixon and D.L. Horton (Eds.),Verbal behavior and general behavior theory. Englewood Cliffs, N.J.: Prentice-Hall, 1968.
4. Fishbein, M. Attitude and the prediction of behavior. In M. Fishbein (Ed.),Readings in attitude theory and measurement. New York: Wiley, 1967.
5. Fishbein, M. The search for attitudinal-behavioral consistency. In J. Cohen (Ed.),Behavioral science foundations of consumer behavior. New York: The Free Press, 1972a.